ALL IT TAKES IS FOR YOU TO START
WE WANT TO TALK TO YOU ABOUT
WATER
WHY?
BECAUSE OUR BODIES, FARMS, POWER PLANTS, CITIES AND ECONOMIES
ALL RUN ON NATURE'S
SILENT CURRENCY WATER
WATER
WHY?
BECAUSE OUR BODIES, FARMS, POWER PLANTS, CITIES AND ECONOMIES
ALL RUN ON NATURE'S
SILENT CURRENCY WATER
WHILE 70%
OF THE WORLD
IS COVERED BY
WATER
ONLY 0.03%
OF IT IS ACCESSIBLE
AND DRINKABLE
TODAY
ALMOST 2 BILLION PEOPLE
DON'T HAVE ACCESS TO WATER
BY 2030
SOME SAY WE WILL NEED 40% MORE WATER
THAN WE CAN EASILY ACCESS.
ALMOST 2 BILLION PEOPLE
DON'T HAVE ACCESS TO WATER
BY 2030
SOME SAY WE WILL NEED 40% MORE WATER
THAN WE CAN EASILY ACCESS.
Think we’re going to tell you to
take shorter showers?
No, but you should
do that too
Water
is a global challenge
And big problems need big solutions
To face the future we need some
Liquid courage
is a global challenge
And big problems need big solutions
LET'S START WITH YOU
YOU'RE INNEW YORK
DO YOU KNOW WHERE YOUR WATER COMES FROM?
HINT: IT'S NOT A BOTTLE OR A TAP yes no
DING DING DING!
HATS OFF MY FRIEND. OVER 77% OF AMERICANS
DON'T KNOW WHERE THEIR WATER COMES FROM.
YOUR WATER COMES FROM:
DO YOU KNOW HOW MUCH WATER YOU NEED?
THINK YOU ONLY NEED 8 GLASSES A DAY?
THINK YOU ONLY NEED 8 GLASSES A DAY?
THE AVERAGE AMERICAN USES 2,000 GLASSES OF WATER A DAY.
BUT ONLY 10% OF THAT IS FOR EVERYDAY THINGS LIKE FOR
COOKING, CLEANING, WASHING & DRINKING.
WHERE IS THE REST?
IT TAKES 2,900 GALLONS of water
TO GROW THE COTTON REQUIRED
TO MAKE ONE PAIR OF JEANS
Or 46,400
glasses of water
It takes 1,300 gallons of water
to produce the meat for
a single hamburger
Or 20,800
glasses of water
IT TAKES 300-1,000 GALLONS OF WATER
TO POWER A 100 WATT LIGHT BULB FOR 1 WEEK
Or 4,800-16,000
glasses of water
Worrying about water is a full-time job, or in our case over 400.
The Nature Conservancy has more than 400 freshwater experts
working on over 100 projects in 35 countries.
We’ve spent the last 60 years
protecting and investing
in the natural systems that
we depend on for our Water
JOIN US AND HELP SPREAD THE WORD
VOTE ON THE SOLUTIONS YOU WANT TO HEAR MORE ABOUT IN FUTURE CAMPAIGNS
40%
Almost 90% of the world's water
is consumed by agriculture
-two-thirds of which ends up in
corporate supply chains and in cities.
50%
Over $60 billion a year is spent to treat
and clean our water. But the cheapest
and most effective way to ensure
clean water is often to protect it at its
source — before it gets polluted.
10%
Over the last 10 years, The Nature
Conservancy has secured more than
$2 billion in public funding to help
protect our water at its source.
THE STREAM
THE UNWATERED DOWN TRUTH
WATER MAP
Nature’s Silent Currency
March 21st, 2013
In a world of seven billion people – with three billion new consumers coming on stage by 2030 – finding a more effective model for water will require a suite of solutions. And nature is the common thread.
The World’s New Megacities Must Be the Drivers of the ‘Smart’ Water Revolution
November 13th, 2013
As cities grow to tens of millions strong, accelerated urbanisation coupled with concerns for water security is energising the "smart" water tech market.
ARCHIVE
BACK
We know how to solve water
scarcity, but we are failing
to fund the solutions
The Guardian, July 18, 2013Read the article
Could water markets encourage
collaboration and reduce conflict?
The guardian, September 6, 2013Read the article
Financing water: how public-private partnerships can solve challenges
The guardian, July 23, 2013Read the article
The World’s New Megacities Must Be the Drivers of the ‘Smart’ Water Revolution
Nature, November 13, 2013Read the article
The world is on track to spend over $1 trillion a year on water services—most of it on hard infrastructure like treatment plants, aqueducts, pipes, and sewers—which may meet our short-term needs, but decimate the long-term health of our natural systems. We need an integrated strategy that also invests in the natural infrastructure that is the basis of our water systems
—our forests, wetlands, grasslands, rivers, and lakes.
—our forests, wetlands, grasslands, rivers, and lakes.
We also need to use our water—a finite resource—more efficiently to support public health and economic growth and the long-term sustainability of our water supplies and nature.
The global shift to cities, where 70% of the world’s population will live by 2050 and much of the global water infrastructure spending will be focused, presents us with an enormous opportunity to transform and shape the world around us.
Through our Securing Water program, The Nature Conservancy is helping cities and surrounding communities and businesses chart a more sustainable pathway to growth by recognizing the value of and investing in the natural systems on which they rely.
Through science-driven action, smart advocacy and strategic partnerships, we are developing the blueprint for a new model of environmental stewardship.
Through science-driven action, smart advocacy and strategic partnerships, we are developing the blueprint for a new model of environmental stewardship.
ABOUT THE NATURE CONSERVANCY
For over 60 years, The Nature Conservancy has been a leading conservation organization working around the world to conserve the lands and waters on which all life depends. Our vision is to leave a sustainable world for future generations.Learn more here.
WANT TO DIVE A LITTLE DEEPER?
The Nature Conservancy has created an interactive map of the water sources for approximately 500 cities across the globe including 220 cities in the United States.
If you are one of the 414 million people around the world living within these cities, you can now easily find out which rivers, lakes and streams supply water to your tap. Knowing where your water comes from is the first step to protecting it.
The Nature Conservancy has created an interactive map of the water sources for approximately 500 cities across the globe including 220 cities in the United States.
If you are one of the 414 million people around the world living within these cities, you can now easily find out which rivers, lakes and streams supply water to your tap. Knowing where your water comes from is the first step to protecting it.
VIEW THE MAP
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